Facebook is a massive traffic monster!
The Secret Sauce behind Ad Retargeting If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology.
Let me tell you, most of the things you’ve heard are absolutely correct.
Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something.
That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference.
Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers.